Introduction

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At Kanchize, we were invited to conceptualise a structural packaging solution for Margo’s new soap variants. The objective was to introduce a limited edition, first time fragrances, through a special subscription-led format that would drive growth while commemorating the brand’s 100-year legacy.

 

The project also aimed to engage a younger audience by presenting contemporary variants revealed slowly that build fresh, desirable associations—reframing Margo through thoughtful form, structure, and modern relevance while staying true to its heritage.