CLINIC PLUS ALMOND VITA OIL
STRUCTURAL DESIGN
Introduction
Clinic Plus collaborated with Kanchize Design Studio to design Vita Oil, a non-sticky almond-enriched hair oil tailored for users seeking nourishment without the heaviness of traditional oils. The goal was to break category perceptions around diluted NSHO (Non-Sticky Hair Oil) by showcasing the real richness within.
Brief
The objective was to design an economic yet premium-looking PET bottle for hair oil, with a distinct identity.
Approach
Nuances of consumer behaviour and hair oiling practices were decoded to layer out their core sensory experiences.Sensory perception and reaction to an elevated design experience are key touch points of this case study.
MOODBOARD
ANALYSING FORMS AND SHAPES
KEY INSIGHTS
Typically hair oil bottles have a narrow neck and a broad base. The structure of the bottle is a differentiator with reference to the category codes of hair oil industry. Here the form is inverted which has a narrow base as against regular hair oil bottles. It is perceived as a strong factor to create distinction on the retail aisle.
