JLL SPATIAL DESIGN | Kanchize Design Studio

Spatial Design Wall Mural

A Symphony of Brand Synergy

Introduction

At Kanchize, we were invited to translate Jyothy’s company and departmental philosophies into a cohesive spatial language. Drawing from the curvature of Jyothy’s logo and expressed through the brand’s core colour palette, a continuous wall mural system was developed to flow seamlessly across multiple floors, reinforcing visual continuity and brand recall.

Brand Identity adapt in Space

Drawing from the curvature of Jyothy’s logo and expressed through the brand’s core colour palette, we developed a continuous wall mural system that flows across multiple floors. The mural transforms abstract brand values into a tangible spatial experience; guiding movement, creating visual continuity, and reinforcing brand recall; so the philosophy of the company is not just communicated, but physically experienced throughout the space.

Designing departmental identities within the larger brand framework; each floor communicating purpose, function, and values.

Brand Philosophy

Floor 1 Integrity

Moodboard and Material Study

Brand Philosophy

Practicing every promise, always. Taking only the leaps that can be leapt. A 100% Say-Do ratio. Being ethical beyond any doubt, even in the toughest of circumstances.

Visual Communication

Structured layouts, clear grids, and restrained visuals communicate transparency. The imagery avoids excess or decoration. It reflects reliability, discipline, and trust through visual simplicity..

This ensured that the brand message was effectively communicated, regardless of the format.

Floor 2 Innovation

Moodboard and Material Study

Floor 2 Innovation

Brand Philosophy

Coming up with smart, insightful solutions to people's problems. With incremental advances in processes.

Visual Communication

Modular visuals, idea combinations, and experimental forms suggest problem-solving. The imagery shows innovation as a process, not a moment. It reflects smart, incremental advancement through clarity and insight..

Floor 3 Humane

Moodboard and Material Study

Floor 3 Humane

Brand Philosophy

A positive approach toward humanity. Creating with an interest of everyone at heart. Keeping benevolence as a nucleus when thinking. Striving to push everyone forward.

Visual Communication

Organic forms, human gestures, and soft compositions reflect empathy and inclusivity. The imagery feels warm and approachable. It visually reinforces people-first thinking and collective progress.

Floor 4 Conscientiousness

Moodboard and Material Study

Floor 4 Conscientiousness

Brand Philosophy

Our every action, every deed, every product of ours is delivered making the sure that it is best for everyone- our consumers, our employees, our environment.

Visual Communication

Balanced systems, interconnected elements, and precise structures signal responsibility. The imagery reflects careful decision-making. It aligns with accountability toward people, processes, and the environment.

Floor 5 Persistence

Moodboard and Material Study

Floor 5 Persistence

Brand Philosophy

We keep on working and innovating to produce products which brings ease and simplicity, relevance and values in peoples’ life.

Visual Communication

Repeating patterns and continuous forms suggest endurance and consistency. The imagery reflects steady progress over time. It visually communicates commitment through continuity and rhythm.

Floor 6 Hunger

Moodboard and Material Study

Floor 6 Hunger

Brand Philosophy

Like a mind full of ideas. Like a nation full of hope. A business full of opportunities. Fueled by a desire to become, not just be.

Visual Communication

Dynamic compositions and upward movement express ambition and drive. The imagery feels aspirational and energetic. It captures hunger as curiosity, growth, and the desire to become more.