CLINIC PLUS SHAMPOO
Structural design
Introduction
Kanchize Design Studio, a renowned design firm, has consistently demonstrated its prowess in crafting visually compelling and strategically sound brand identities and packaging design. By understanding the unique challenges and aspirations of each client, Kanchize has successfully created cohesive and impactful packaging design for product portfolios.
This case study delves into redesigning the Clinic Plus Shampoo packaging. The goal was to integrate new technology for an improved user experience while preserving the bottle's iconic nurturing and feminine aesthetic.
Moodboard
Challenge:
The challenge was to design a new shampoo bottle that seamlessly integrates technology while embodying a nurturing, feminine form that fosters a sense of bonding and care.
Approach:
Following initial research into user needs and emotional cues, six distinct shape categories were developed. These shapes represent various interpretations of the brand and desired user experience. The process began with brainstorming and word-boarding exercises to define associations around nurturing, bonding, and femininity.
Wordboard
Explorations
Bonding
Nurturing
Growth
Caring
Flow
Reflection
Conclusion
Kanchize Design Studio's ability to successfully harmonize diverse product portfolios demonstrates their deep understanding of branding and design principles. By creating flexible design systems and leveraging a consistent visual language, Kanchize has helped clients achieve brand recognition, differentiation, and consumer appeal.
By showcasing these successful projects, Kanchize Design Studio continues to solidify its position as a leading design firm, committed to delivering innovative and impactful solutions.